Gupta, S., & Lehmann, D. R. Managing customers as investments: The strategic value of customers in the long run.
Chicago Style (17th ed.) CitationGupta, Sunil, and Donald R. Lehmann. Managing Customers as Investments: The Strategic Value of Customers in the Long Run.
MLA (9th ed.) CitationGupta, Sunil, and Donald R. Lehmann. Managing Customers as Investments: The Strategic Value of Customers in the Long Run.
Warning: These citations may not always be 100% accurate.