Good works! marketing and corporate initiatives that build a better world-- and the bottom line

Good works! marketing and corporate initiatives that build a better world-- and the bottom line

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser: Kotler, Philip (VerfasserIn), Hessekiel, David 1960- (VerfasserIn), Lee, Nancy 1945- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Hoboken, New Jersy John Wiley & Sons, Inc. [2012]
Schlagworte:
Relationship marketing.
Social responsibility of business.
Marketing > Social aspects.