Experiential marketing how to get customers to sense, feel, think, act, and relate to your company and brands

Experiential marketing how to get customers to sense, feel, think, act, and relate to your company and brands

Библиографические подробности
Главный автор: Schmitt, Bernd (Автор)
Формат: ‌
Язык:English
Опубликовано: New York, NY Free Press 1999
Предметы:
Branding (Marketing)
Corporate image.