Schmitt, B. (1999). Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands. Free Press.
Citação do estilo Chicago (17ª ed.)Schmitt, Bernd. Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. New York, NY: Free Press, 1999.
Citação MLA (9ª ed.)Schmitt, Bernd. Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. Free Press, 1999.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.