Schmitt, B. (1999). Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands. Free Press.
Citace podle Chicago (17th ed.)Schmitt, Bernd. Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. New York, NY: Free Press, 1999.
Citace podle MLA (9th ed.)Schmitt, Bernd. Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. Free Press, 1999.
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