TY  - BOOK
T1  - Principles of marketing
A1  - Kotler, Philip
A1  - Armstrong, Gary (Gary M.)
A1  - Opresnik, Marc Oliver
LA  - English
PP  - Harlow, England
PB  - Pearson Education
YR  - 2021
ED  - 18e, Global edition.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217614019386
OP  - 728
CN  - HF 5415 K687 2021
SN  - 9781292341132
KW  - Marketing.
ER  -