APA (7th ed.) Citation

Burns, A. C., & Veeck, A. (2020). Marketing research (Ninth edition, Global edition.). Pearson Education.

Chicago Style (17th ed.) Citation

Burns, Alvin C., and Ann Veeck. Marketing Research. Ninth edition, Global edition. Harlow, England: Pearson Education, 2020.

MLA (9th ed.) Citation

Burns, Alvin C., and Ann Veeck. Marketing Research. Ninth edition, Global edition. Pearson Education, 2020.