The Concept of audience station loyalty from network executives' perspective a case study - Ragos, Christine D.; Lacson, Jose R., Jr.; University of the Philippines Diliman College of Mass Communication (Quezon City College of Mass Communications, University of the Philippines Diliman, 1998)
Vita.
Thesis
Includes bibliographical references (pages 96-97).
Keywords: Television broadcasting -- Philippines -- Influence; Television viewers -- Philippines -- Customer loyalty