Selling safer sex a case study of the social marketing program on the contraceptives of DKT International Inc. (Philippines) - Que, Lovella G.; Paragas, Fernando DL Cruz; University of the Philippines Diliman College of Mass Communication (Quezon City : College of Mass Communications, University of the Philippines Diliman, 1999.)
Vita.
Thesis (A.B. Communication Research)--University of the Philippines Diliman
Includes bibliographical references (pages 125-128).