How we make stuff now turn ideas into products that build successful businesses - Pieri, Jules (New York McGraw-Hill, 2019)
Introduction -- A brief history of consumer products -- Where do great ideas come from? -- Educating the new entrepreneur -- Tapping established expertise sources -- Market research -- Design and documentation -- Intellectual property -- Prototyping -- Industry access and exposure -- Funding -- Manufacturing -- Packaging -- Marketing -- Retail distribution -- Direct to consumer (DTC) -- Logistics -- E-commerce and payments -- Customer experience -- Financial management -- Inventory management -- Growing into the future -- Conclusion.
Includes bibliographical references and index.
Electronic reproduction.
Keywords: New products; Inventions; Entrepreneurship; Electronic books