APA-referens (7:e uppl.)

Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (Sixteenth edition, Global edition.). Pearson Education.

Chicago-referens (17:e uppl.)

Kotler, Philip, Kevin Lane Keller, och Alexander Chernev. Marketing Management. Sixteenth edition, Global edition. Harlow, Essex: Pearson Education, 2022.

MLA-referens (8:e uppl.)

Kotler, Philip, et al. Marketing Management. Sixteenth edition, Global edition. Pearson Education, 2022.