Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (Sixteenth edition, Global edition.). Pearson Education.
Chicago Style (17th ed.) CitationKotler, Philip, Kevin Lane Keller, and Alexander Chernev. Marketing Management. Sixteenth edition, Global edition. Harlow, Essex: Pearson Education, 2022.
MLA citiranjeKotler, Philip, et al. Marketing Management. Sixteenth edition, Global edition. Pearson Education, 2022.
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