Social movements for good how companies and causes create viral change

"Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, a...

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Bibliographic Details
Main Author: Feldmann, Derrick 1978-
Format: Book
Published: Hoboken Wiley [2016].
Subjects: