An Exploratory study on Go Bingo and its effects on the buying behavior of residents in Teachers' Village-West towards the sponsors' products - Millan, Aimee Elsbeth L.; Tapang-Feliciano, Rosa Maria; University of the Philippines Diliman College of Mass Communication (Quezon City : College of Mass Communications, University of the Philippines Diliman, 1998.)
Vita.
Thesis (A.B. Broadcast Communication)--University of the Philippines Diliman
Includes bibliographical references (pages 145-154).