A Comparative analysis of the television marketing strategies of Mobile and Smart cellular phone advertisements - Pia, May Noreen Y.; Diaz, Elizabeth L.; University of the Philippines Diliman College of Mass Communication (Quezon City : College of Mass Communications, University of the Philippines Diliman, 1997.)
Vita.
Thesis (A.B. Broadcast Communication)--University of the Philippines Diliman
Includes bibliographical references (pages 53-55).