Image building through political television advertising in the 2016 presidential campaign - Peralta, May V.; Umali, Violeda A.; University of the Philippines Diliman College of Mass Communication (Quezon City : College of Mass Communications, University of the Philippines Diliman, 1990.)
Vita.
Thesis (A.B. Communication Research)--University of the Philippines Diliman
Includes bibliographical references (page 68).