Health communication strategies and skills for a new era - Parvanta, Claudia F.; Bass, Sarah Bauerle (Burlington, Massachusetts Jones & Bartlett Learning, 2020)
Your world, your health -- Communication 101 : what's health got to do with it? -- Getting it right : words, numbers, and meaning -- Health communication practice strategies and theories -- Creating meaningful health communication -- Media and communication channel selection and planning : the plot thickens -- Planning health communication interventions -- Implementation and evaluation -- Communication in the healthcare setting -- School health -- Workplace health.
Includes bibliographical references and index.
Keywords: Health Communication; Health Education