<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd" xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00000cam a22000004i 4500</leader>
  <controlfield tag="001">UP-99796217613958330</controlfield>
  <controlfield tag="003">Buklod</controlfield>
  <controlfield tag="005">20220311115744.0</controlfield>
  <controlfield tag="006">a     r    |||| u|</controlfield>
  <controlfield tag="007">ta</controlfield>
  <controlfield tag="008">220311s2019    xx     d     r    |||| u|</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9781509520084 hardcover</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9781509520091 paperback</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">(iLib)UPD-00536371645</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">LBSOR/DLC</subfield>
   <subfield code="d">DCAL</subfield>
   <subfield code="e">rda</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
   <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="042" ind1=" " ind2=" ">
   <subfield code="a">DMLUC</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2=" ">
   <subfield code="a">P 91.3</subfield>
   <subfield code="b">W35 2019</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Waisbord, Silvio R.</subfield>
   <subfield code="q">(Silvio Ricardo)</subfield>
   <subfield code="d">1961-</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Communication</subfield>
   <subfield code="b">a post-discipline</subfield>
   <subfield code="c">Silvio Waisbord.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
   <subfield code="a">Cambridge, UK</subfield>
   <subfield code="a">Malden, MA</subfield>
   <subfield code="b">Polity Press</subfield>
   <subfield code="c">[2019].</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">vii, 171 pages</subfield>
   <subfield code="b">illustrations</subfield>
   <subfield code="c">23 cm.</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
   <subfield code="a">text</subfield>
   <subfield code="2">rdacontent.</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
   <subfield code="a">unmediated</subfield>
   <subfield code="2">rdamedia.</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
   <subfield code="a">volume</subfield>
   <subfield code="2">rdacarrier.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Includes bibliographical references (pages 154-168) and index.</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
   <subfield code="a">Introduction -- Fragmentation and hyper-specialization -- The patchwork of communication studies -- The &quot;digital communication&quot; turn -- What has globalization wrought? -- A post-discipline.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
   <subfield code="a">&quot;Communication studies is a fragmented field. As a result of its roots in various disciplinary traditions, it is built on fluid intellectual boundaries. Should we worry about this state of dispersion? Waisbord argues that it is impossible to transcend fragmentation, but communication studies is better served by accepting and stimulating differences&quot;--Provided by publisher.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Communication</subfield>
   <subfield code="x">Study and teaching.</subfield>
  </datafield>
  <datafield tag="905" ind1=" " ind2=" ">
   <subfield code="a">FO</subfield>
  </datafield>
  <datafield tag="852" ind1="0" ind2=" ">
   <subfield code="a">UPD</subfield>
   <subfield code="b">DCAL</subfield>
   <subfield code="h">P 91.3</subfield>
   <subfield code="i">W35 2019</subfield>
  </datafield>
  <datafield tag="852" ind1="0" ind2=" ">
   <subfield code="a">UPD</subfield>
   <subfield code="b">DMC</subfield>
   <subfield code="h">P 91.3</subfield>
   <subfield code="i">W35 2019</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
   <subfield code="a">Book</subfield>
  </datafield>
 </record>
</collection>
