Social marketing and advertising in the age of social media

Social marketing and advertising in the age of social media

Dades bibliogràfiques
Altres autors: Parker, Lukas 1977- (Editor), Brennan, Linda L. (Editor)
Format: Electronic Resource
Idioma:English
Publicat: Cheltenham, UK, Northampton, MA Edward Elgar Publishing [2020]
Col·lecció:New horizons in marketing series
Matèries:
Social marketing.
Social media > Marketing.
Internet marketing.
Internet advertising.
Social networks > Computer network resources.
Accés en línia:View full text e-book at EBSCOhost