Social marketing and advertising in the age of social media

Social marketing and advertising in the age of social media

Bibliographische Detailangaben
Weitere Verfasser: Parker, Lukas 1977- (HerausgeberIn), Brennan, Linda L. (HerausgeberIn)
Format: Electronic Resource
Sprache:English
Veröffentlicht: Cheltenham, UK, Northampton, MA Edward Elgar Publishing [2020]
Schriftenreihe:New horizons in marketing series
Schlagworte:
Social marketing.
Social media > Marketing.
Internet marketing.
Internet advertising.
Social networks > Computer network resources.
Online Zugang:View full text e-book at EBSCOhost