Social marketing and advertising in the age of social media

Social marketing and advertising in the age of social media

Detalles Bibliográficos
Otros Autores: Parker, Lukas 1977- (Editor), Brennan, Linda L. (Editor)
Formato: Electronic Resource
Lenguaje:English
Publicado: Cheltenham, UK, Northampton, MA Edward Elgar Publishing [2020]
Colección:New horizons in marketing series
Materias:
Social marketing.
Social media > Marketing.
Internet marketing.
Internet advertising.
Social networks > Computer network resources.
Acceso en línea:View full text e-book at EBSCOhost