Social marketing and advertising in the age of social media

Social marketing and advertising in the age of social media

Manylion Llyfryddiaeth
Awduron Eraill: Parker, Lukas 1977- (Golygydd), Brennan, Linda L. (Golygydd)
Fformat: Electronic Resource
Iaith:English
Cyhoeddwyd: Cheltenham, UK, Northampton, MA Edward Elgar Publishing [2020]
Cyfres:New horizons in marketing series
Pynciau:
Social marketing.
Social media > Marketing.
Internet marketing.
Internet advertising.
Social networks > Computer network resources.
Mynediad Ar-lein:View full text e-book at EBSCOhost