Social marketing and advertising in the age of social media

Social marketing and advertising in the age of social media

Détails bibliographiques
Autres auteurs: Parker, Lukas 1977- (Éditeur intellectuel), Brennan, Linda L. (Éditeur intellectuel)
Format: Electronic Resource
Langue:English
Publié: Cheltenham, UK, Northampton, MA Edward Elgar Publishing [2020]
Collection:New horizons in marketing series
Sujets:
Social marketing.
Social media > Marketing.
Internet marketing.
Internet advertising.
Social networks > Computer network resources.
Accès en ligne:View full text e-book at EBSCOhost