00000cmm a22000004i 4500 UP-99796217613925232 Buklod 20230623092855.0 a r |||| u| cr ||||||||||| 230623s2020 xx o u eng 9781786434678 (ebook) (iLib)UPD-00533072553 DLC DAIT rda eng DMLUC HF 5414 S63 2020eb Social marketing and advertising in the age of social media edited by Lukas Parker, Linda Brennan. Cheltenham, UK Northampton, MA Edward Elgar Publishing [2020] 1 online resource (xii, 180 pages, illustrations) text rdacontent computer rdamedia online resource rdacarrier New horizons in marketing series Includes bibliographical references and index. Access restricted to UP AIT staff and students and to one user at any one time. Requires EBSCOhost username and password to login on and off-campus. Social marketing. Social media Marketing. Internet marketing. Internet advertising. Social networks Computer network resources. Parker, Lukas 1977- editor. Brennan, Linda L. editor. Electronic Resource http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2690698 View full text e-book at EBSCOhost FO UPD DAIT HF 5414 S63 2020EB Electronic Resource