Strategic management for hospitality and tourism

Strategic management for hospitality and tourism

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"Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and m...

Szczegółowa specyfikacja

Opis bibliograficzny
Główni autorzy: Okumus, Fevzi (Autor), Altinay, Levent (Autor), Chathoth, Prakash (Autor), Koseoglu, Mehmet Ali (Autor)
Format: Electronic Resource
Język:English
Wydane: Abingdon, Oxon, New York, NY Routledge 2020.
Wydanie:Second edition.
Hasła przedmiotowe:
Tourism > Management > Textbooks.
Hospitality industry > Management > Textbooks.
Strategic planning.
Dostęp online:View full text e-book at EBSCOhost