Strategic management for hospitality and tourism

Strategic management for hospitality and tourism

"Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and m...

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Hlavní autoři: Okumus, Fevzi (Autor), Altinay, Levent (Autor), Chathoth, Prakash (Autor), Koseoglu, Mehmet Ali (Autor)
Médium: Electronic Resource
Jazyk:English
Vydáno: Abingdon, Oxon, New York, NY Routledge 2020.
Vydání:Second edition.
Témata:
Tourism > Management > Textbooks.
Hospitality industry > Management > Textbooks.
Strategic planning.
On-line přístup:View full text e-book at EBSCOhost