The regulation of social media influencers

"In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. Thi...

Full description

Bibliographic Details
Other Authors:	Goanta, Catalina (Editor), Ranchordas, Sofia (Editor)
Resource Type:	Electronic Resource
Language:	English
Published:	Cheltenham, UK Northampton, MA Edward Elgar Publishing [2020]
Series:	Elgar law, technology and society.
Subjects:	Social media > Law and legislation. Social influence. Social media > Moral and ethical aspects.
Online Access:	View full text e-book at EBSCOhost

Table of Contents:

The regulation of social media influencers : an introduction / Catalina Goanta and Sofia Ranchordas
Free speech and the right of publicity on social media / Ernesto Apa and Oreste Pollicino
Life after the European Audiovisual Services Directive : social media influencers through the looking-glass / Madeleine de Cock Buning
An ethical view on influencer marketing : dynamic interaction between individual and economy or a simple data-driven advertising model? / Isabel Ebert and Dana Sindermann
Child labour and online protection in a world of influencers / Valerie Verdoodt, Simone van der Hof and Mark Leiser
Unravelling the power of social media influencers : a qualitative study on teenage influencers as commercial content creators on social media / Marijke De Veirman, Steffi De Jans, Elisabeth Van den Abeele and Liselot Hudders
dreamjob : navigating pathways to success as an aspiring Instagram influencer / Gemma Newlands and Christian Fieseler
Influencer marketing as labour : between the public and private divide / David Mangon
Controlling influencer content through contracts : a qualitative empirical study on the Swiss influencer market / Catalina Goanta and Isabelle Wildhaber
One hashtag to rule them all? : mandated disclosures and design duties in influencer marketing practices / Rossana Ducato
Assessing the methodological quality of empirical research on social media influencers / Monika Leszczynska and Gijs van Dijck
Making influencers honest : the role of social media platforms in regulating disclosures / Felix Pflucke.