00000cmm a22000004i 4500 UP-99796217613925220 Buklod 20230623140649.0 a r |||| u| cr ||||||||||| 230623s2020 xx go d eng 9781788978286 (ebook) (iLib)UPD-00533072539 DLC DAIT rda eng DMLUC K 564 C6 R44 2020eb The regulation of social media influencers edited by Catalina Goanta, Sofia Ranchordas. Cheltenham, UK Northampton, MA Edward Elgar Publishing [2020] 1 online resource (xiii, 326 pages) illustrations (some color) text rdacontent computer rdamedia online resource rdacarrier Elgar law, technology and society Includes bibliographical references and index. The regulation of social media influencers : an introduction / Catalina Goanta and Sofia Ranchordas -- Free speech and the right of publicity on social media / Ernesto Apa and Oreste Pollicino -- Life after the European Audiovisual Services Directive : social media influencers through the looking-glass / Madeleine de Cock Buning -- An ethical view on influencer marketing : dynamic interaction between individual and economy or a simple data-driven advertising model? / Isabel Ebert and Dana Sindermann -- Child labour and online protection in a world of influencers / Valerie Verdoodt, Simone van der Hof and Mark Leiser -- Unravelling the power of social media influencers : a qualitative study on teenage influencers as commercial content creators on social media / Marijke De Veirman, Steffi De Jans, Elisabeth Van den Abeele and Liselot Hudders -- dreamjob : navigating pathways to success as an aspiring Instagram influencer / Gemma Newlands and Christian Fieseler -- Influencer marketing as labour : between the public and private divide / David Mangon -- Controlling influencer content through contracts : a qualitative empirical study on the Swiss influencer market / Catalina Goanta and Isabelle Wildhaber -- One hashtag to rule them all? : mandated disclosures and design duties in influencer marketing practices / Rossana Ducato -- Assessing the methodological quality of empirical research on social media influencers / Monika Leszczynska and Gijs van Dijck -- Making influencers honest : the role of social media platforms in regulating disclosures / Felix Pflucke. Access restricted to UP AIT staff and students and to one user at any one time. Requires EBSCOhost username and password to login on and off-campus. "In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing." Social media Law and legislation. Social influence. Social media Moral and ethical aspects. Goanta, Catalina editor. Ranchordas, Sofia editor. Elgar law, technology and society. Electronic Resource http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2488677 View full text e-book at EBSCOhost FO UPD DAIT K 564 C6 R44 2020EB Electronic Resource