The regulation of social media influencers

"In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. Thi...

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Bibliographic Details
Other Authors:	Goanta, Catalina (Editor), Ranchordas, Sofia (Editor)
Resource Type:	Electronic Resource
Language:	English
Published:	Cheltenham, UK Northampton, MA Edward Elgar Publishing [2020]
Series:	Elgar law, technology and society.
Subjects:	Social media > Law and legislation. Social influence. Social media > Moral and ethical aspects.
Online Access:	View full text e-book at EBSCOhost

Description
Summary:	"In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing."
Physical Description:	1 online resource (xiii, 326 pages) illustrations (some color)
Bibliography:	Includes bibliographical references and index.
ISBN:	9781788978286 (ebook)
Access:	Access restricted to UP AIT staff and students and to one user at any one time. Requires EBSCOhost username and password to login on and off-campus.