A research agenda for place branding

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This cutting-edge Research Agenda for Place Branding e...

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書目詳細資料

其他作者:	Medway, Dominic (Editor), Warnaby, Gary (Editor), Byrom, John (Editor)
Resource Type:	Electronic Resource
語言:	English
出版:	Northampton Edward Elgar Publishing [2021]
叢編:	Elgar research agendas.
主題:	Branding (Marketing) > Research. Place marketing > Research.
在線閱讀:	View full text e-book at EBSCOhost