A research agenda for place branding

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This cutting-edge Research Agenda for Place Branding e...

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Detaylı Bibliyografya

Diğer Yazarlar:	Medway, Dominic (Editör), Warnaby, Gary (Editör), Byrom, John (Editör)
Resource Type:	Electronic Resource
Dil:	English
Baskı/Yayın Bilgisi:	Northampton Edward Elgar Publishing [2021]
Seri Bilgileri:	Elgar research agendas.
Konular:	Branding (Marketing) > Research. Place marketing > Research.
Online Erişim:	View full text e-book at EBSCOhost