A research agenda for place branding

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This cutting-edge Research Agenda for Place Branding e...

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Библиографические подробности

Другие авторы:	Medway, Dominic (Редактор), Warnaby, Gary (Редактор), Byrom, John (Редактор)
Resource Type:	Electronic Resource
Язык:	English
Опубликовано:	Northampton Edward Elgar Publishing [2021]
Серии:	Elgar research agendas.
Предметы:	Branding (Marketing) > Research. Place marketing > Research.
Online-ссылка:	View full text e-book at EBSCOhost