A research agenda for place branding

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This cutting-edge Research Agenda for Place Branding e...

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書誌詳細

その他の著者:	Medway, Dominic (編集者), Warnaby, Gary (編集者), Byrom, John (編集者)
Resource Type:	Electronic Resource
言語:	English
出版事項:	Northampton Edward Elgar Publishing [2021]
シリーズ:	Elgar research agendas.
主題:	Branding (Marketing) > Research. Place marketing > Research.
オンライン･アクセス:	View full text e-book at EBSCOhost