A research agenda for place branding

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This cutting-edge Research Agenda for Place Branding e...

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Détails bibliographiques

Autres auteurs:	Medway, Dominic (Éditeur intellectuel), Warnaby, Gary (Éditeur intellectuel), Byrom, John (Éditeur intellectuel)
Resource Type:	Electronic Resource
Langue:	English
Publié:	Northampton Edward Elgar Publishing [2021]
Collection:	Elgar research agendas.
Sujets:	Branding (Marketing) > Research. Place marketing > Research.
Accès en ligne:	View full text e-book at EBSCOhost