A research agenda for place branding

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This cutting-edge Research Agenda for Place Branding e...

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Λεπτομέρειες βιβλιογραφικής εγγραφής

Άλλοι συγγραφείς:	Medway, Dominic (Επιμελητής έκδοσης), Warnaby, Gary (Επιμελητής έκδοσης), Byrom, John (Επιμελητής έκδοσης)
Resource Type:	Electronic Resource
Γλώσσα:	English
Έκδοση:	Northampton Edward Elgar Publishing [2021]
Σειρά:	Elgar research agendas.
Θέματα:	Branding (Marketing) > Research. Place marketing > Research.
Διαθέσιμο Online:	View full text e-book at EBSCOhost