A research agenda for place branding

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This cutting-edge Research Agenda for Place Branding e...

وصف كامل

التفاصيل البيبلوغرافية

مؤلفون آخرون:	Medway, Dominic (المحرر), Warnaby, Gary (المحرر), Byrom, John (المحرر)
Resource Type:	Electronic Resource
اللغة:	English
منشور في:	Northampton Edward Elgar Publishing [2021]
سلاسل:	Elgar research agendas.
الموضوعات:	Branding (Marketing) > Research. Place marketing > Research.
الوصول للمادة أونلاين:	View full text e-book at EBSCOhost