A research agenda for place branding

A research agenda for place branding

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This cutting-edge Research Agenda for Place Branding e...

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Detalles Bibliográficos
Outros autores: Medway, Dominic (Editor), Warnaby, Gary (Editor), Byrom, John (Editor)
Formato: Electronic Resource
Idioma:English
Publicado: Northampton Edward Elgar Publishing [2021]
Series:Elgar research agendas.
Subjects:
Branding (Marketing) > Research.
Place marketing > Research.
Acceso en liña:View full text e-book at EBSCOhost