Targeting the mature traveler developing strategies for an emerging market.

This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the f...

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書目詳細資料

主要作者:	Jeynes, Jacqueline (Author)
Resource Type:	Electronic Resource
語言:	English
出版:	New York Business Expert Press 2021.
主題:	Older people > Travel. Tourism > Planning. Tourism > Marketing.
在線閱讀:	View full text e-book at EBSCOhost