Targeting the mature traveler developing strategies for an emerging market.

This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the f...

Szczegółowa specyfikacja

Opis bibliograficzny

1. autor:	Jeynes, Jacqueline (Autor)
Resource Type:	Electronic Resource
Język:	English
Wydane:	New York Business Expert Press 2021.
Hasła przedmiotowe:	Older people > Travel. Tourism > Planning. Tourism > Marketing.
Dostęp online:	View full text e-book at EBSCOhost