Targeting the mature traveler developing strategies for an emerging market.

This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the f...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριος συγγραφέας:	Jeynes, Jacqueline (Συγγραφέας)
Resource Type:	Electronic Resource
Γλώσσα:	English
Έκδοση:	New York Business Expert Press 2021.
Θέματα:	Older people > Travel. Tourism > Planning. Tourism > Marketing.
Διαθέσιμο Online:	View full text e-book at EBSCOhost