Targeting the mature traveler developing strategies for an emerging market.

This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the f...

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Dades bibliogràfiques

Autor principal:	Jeynes, Jacqueline (Autor)
Resource Type:	Electronic Resource
Idioma:	English
Publicat:	New York Business Expert Press 2021.
Matèries:	Older people > Travel. Tourism > Planning. Tourism > Marketing.
Accés en línia:	View full text e-book at EBSCOhost