Small and medium sized enterprises in tourism and hospitality
Main Author: | |
---|---|
Resource Type: | Electronic Resource |
Language: | English |
Published: |
Ashland
Society Publishing
2021.
|
Subjects: | |
Online Access: | View full text e-book at EBSCOhost |
Table of Contents:
- Cover
- Copyright
- ABOUT THE AUTHOR
- TABLE OF CONTENTS
- List of Figures
- List of Tables
- List of Abbreviations
- Preface
- Chapter 1 Introduction to Small and Medium-Sized Enterprises (SMEs) in Tourism and Hospitality
- 1.1 Introduction To Small and Medium Enterprises
- 1.2 An Introduction To The Tourism And Hospitality Industry
- References
- Chapter 2 Policies And Regulations For SME Growth
- 2.1 Introduction
- 2.2 Policy Environment
- 2.3 Access to Finance
- 2.4 Regulatory Environment
- 2.5 Trade Policy
- 2.6 Support Services For Enterprises
- 2.7 Business Policy
- 2.8 Government and Public Policy
- References
- Chapter 3 Factors Influencing Growth of Small and Medium In The Tourism And Hospitality Industry
- 3.1 Introduction
- 3.2 Environmental Factors
- 3.3 Political Factors
- 3.4 Technological Factors
- 3.5 Legal Factors
- 3.6 Social Factors
- 3.7 Cultural Factors
- 3.8 Religious Factors
- 3.9 Economic Factors
- References
- Chapter 4 Challenges to Growth of SMEs In Tourism and Hospitality Industry
- 4.1 Introduction
- 4.2 External Business Environment
- 4.3 Internal Business Environment
- 4.4 Policies To Promote SMTES Growth
- References
- Chapter 5 Sustainable Developmental Needs For Growth of Small and Medium Tourism Enterprises
- 5.1 Introduction
- 5.2 Economic Transition of Regimes
- 5.3 Enhancement of Environmental Protection Policies
- 5.4 Competitiveness of Regional Destinations
- 5.5 Human Resource And Market Development
- 5.6 Access To Finances
- 5.7 Technology Sharing
- 5.8 Access To Markets
- 5.9 Empowering Women To Start Businesses
- References
- Chapter 6 Business Strategies For SMEs In The Tourism and Hospitality Industry
- 6.1 Introduction
- 6.2 The Concept of Competitive Advantage Strategy
- 6.3 Sources of Competitive Advantage For SMEs In The Tourism Industry
- 6.4 Factors Affecting The Business Performance of SMEs
- 6.5 Swot Analysis of SMEs In Tourism and Hospitality Industry
- 6.6 Strategies For Creating Competitive Advantage In SMEs In Tourism Industry
- 6.7 Porter's Five Forces Framework of Industry Analysis
- 6.8 Ansoff Growth Business Strategies
- 6.9 Conclusion
- References
- Chapter 7 The Future of SMEs In Tourism And Hospitality Industry
- 7.1 Introduction
- 7.2 Characteristics And Type of Market Structure In SMEs In The Tourism And Hospitality Sector
- 7.3 Trends And Expectations of SMEs In The Tourism And Hospitality Sector
- 7.4 Marketing Strategy
- 7.5 Factors That Will Affect The Direction of Smes In The Tourism Industry In The Future
- 7.6 Growth Opportunities For SMEs
- 7.7 Conclusion
- References
- Index
- Back Cover