The spa manager's essential guide

The Spa Manager's Essential Guide contains all the basic day to day information on how to run a wellness, beauty or thermal spa operation successfully. It focuses on those areas that industry leaders have identified as critical and missing in today's spa leaders, combined with advice from...

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Bibliographic Details
Main Authors: Wallace, Mike (Author), Smith, Melanie (Author)
Resource Type: Electronic Resource
Published: Wolvercote, Oxford Goodfellow Publishers, Limited [2020]
Online Access:View full text e-book at EBSCOhost
Table of Contents:
  • Cover
  • Contents
  • Forward
  • 1 The importance of customer care and service design in the spa environment
  • Good and bad customer service
  • The status of the customer
  • Customer service communication
  • Service design
  • 2 Leadership skills in the spa environment
  • Presentation
  • Qualities needed in a spa manager
  • 3 Effective team management in the spa environment
  • Human resource in the spa environment
  • 4 Selling and marketing a spa successfully
  • Types of guests
  • Hotel sales & marketing department
  • Spa sales & marketing
  • Harvesting (selling)
  • Problem solving sales performance
  • 5 Financial management in spas
  • Financial basics
  • Clarity of financial reports
  • Summary of reading a spa P&L
  • Preparing a budget
  • Forecasting
  • Benchmarking and KPIs
  • 6 Quality management in the spa environment
  • Spa brand standards
  • Daily checks
  • Managing guest satisfaction
  • 7 Health and safety and water handling
  • Risk assessments
  • Hygiene, chemicals and water handling
  • Other risks
  • Common health and safety regulations
  • Children in spas
  • 8 Spa definitions, history, facility types, challenges, treatments and trends
  • What is a 'spa'?
  • A brief history
  • Spa facility types
  • Common spa treatments
  • Spa and beauty product lines
  • Current trends
  • 9 Health, wellness, mental and spiritual wellness
  • Health
  • Mental and spiritual wellness
  • Measuring happiness
  • The transformational wellness trend in spas
  • Stress and de-stress programs
  • Ayurveda and spiritual spas
  • 10 Physical fitness and nutrition, detox, weight loss and active programs
  • Physical fitness
  • Diet and nutrition
  • Sleep
  • 11 Mineral/thermal springs, spa hotels and balneotherapy
  • Thermal/mineral springs, thalasso and spa hotels
  • Introduction to mineral and thermal water
  • The medical stay
  • 12 Experience design and developing spa concepts
  • Developing spa concepts, spa design and branding
  • Sustainability and spas
  • Conclusion
  • Index