Media and communication research methods an introduction to qualitative and quantitative approaches

Media and communication research methods an introduction to qualitative and quantitative approaches

Bibliographic Details
Main Author: Berger, Arthur Asa 1933- (Author)
Resource Type: Book
Language:English
Published: Los Angeles London SAGE Publications 2020.
Edition:Fifth edition.
Series:Core textbook
Subjects:
Mass media > Research > Methodology.
Communication > Research > Methodology.
Table of Contents:
  • What is research?
  • The research process
  • Semiotic analysis
  • Rhetorical analysis
  • Ideological criticism
  • Psychoanalytic criticism
  • Discourse analysis
  • Interviews
  • Historical analysis
  • Ethnomethodological research
  • Participant observation
  • Content analysis
  • Surveys
  • Experiments
  • A primer on descriptive statistics
  • Nineteen common thinking errors
  • Writing research reports.