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211127s2020 xx d r |||| u| |
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|a 9781544371740 (pbk.)
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|a (iLib)UPD-00533071274
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|a DLC
|c DMC
|d DAIT
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|a eng
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|a DMLUC
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| 090 |
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|a P 91.3
|b B46 2019
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| 100 |
1 |
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|a Berger, Arthur Asa
|d 1933-
|e author.
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| 245 |
1 |
0 |
|a Media and communication research methods
|b an introduction to qualitative and quantitative approaches
|c Arthur Asa Berger.
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| 250 |
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|a Fifth edition.
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| 264 |
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|a Los Angeles
|a London
|b SAGE Publications
|c 2020.
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| 300 |
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|a xix, 461 pages
|b illustrations
|c 23 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
0 |
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|a Core textbook
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| 505 |
0 |
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|a What is research? -- The research process -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Nineteen common thinking errors -- Writing research reports.
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| 650 |
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|a Mass media
|x Research
|x Methodology.
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| 650 |
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|a Communication
|x Research
|x Methodology.
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| 905 |
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|a FO
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| 852 |
1 |
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|a UPD
|b DAIT
|h P 91.3
|i B46 2019
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| 852 |
1 |
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|a UPD
|b DCAL
|h P 91.3
|i B46 2019
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| 942 |
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|a Book
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