The strategic digital media entrepreneur - Abernathy, Penelope Muse 1951-; Sciarrino, JoAnn (Hoboken, NJ Wiley Blackwell, 2019)
Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds.
Includes bibliographical references (pages 209-240) and index.
Keywords: Digital media -- Economic aspects; Digital media -- Management; Entrepreneurship