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220927s2020 caua r |001 0|eng d |
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|a 9781544351490 (pbk. : alk. paper)
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|a (iLib)UPD-00529771204
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|a DLC
|d DBUS
|e rda
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|a eng
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|a DMLUC
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|a HF 5414
|b L44 2020
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|a Lee, Nancy
|d 1945-
|e author.
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1 |
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|a Social marketing
|b behavior change for social good
|c Nancy R. Lee, Philip Kotler.
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| 250 |
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|a Sixth edition.
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| 264 |
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|a Los Angeles
|b SAGE Publications
|c [2020]
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| 300 |
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|a xxiii, 486 pages
|b illustrations
|c 24 cm
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 500 |
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|a Revised edition of the authors' Social marketing, [2016]
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| 650 |
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|a Social marketing.
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| 650 |
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|a Behavior modification.
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| 700 |
1 |
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|a Kotler, Philip
|e author.
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| 842 |
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|a Book
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|a FO
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|a UPD
|b DBUS
|h HF 5414
|i L44 2020
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|a Book
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