Social marketing behavior change for social good

Social marketing behavior change for social good

Bibliographic Details
Main Authors: Lee, Nancy 1945- (Author), Kotler, Philip (Author)
Resource Type: Book
Language:English
Published: Los Angeles SAGE Publications [2020]
Edition:Sixth edition.
Subjects:
Social marketing.
Behavior modification.
Description
Item Description:Revised edition of the authors' Social marketing, [2016]
Physical Description:xxiii, 486 pages illustrations 24 cm
ISBN:9781544351490 (pbk. : alk. paper)