Lee, N., & Kotler, P. (2020). Social marketing: Behavior change for social good (Sixth edition.). SAGE Publications.
Chicago Style (17th ed.) CitationLee, Nancy, and Philip Kotler. Social Marketing: Behavior Change for Social Good. Sixth edition. Los Angeles: SAGE Publications, 2020.
MLA (8th ed.) CitationLee, Nancy, and Philip Kotler. Social Marketing: Behavior Change for Social Good. Sixth edition. SAGE Publications, 2020.
Warning: These citations may not always be 100% accurate.