Global marketing & advertising understanding cultural paradoxes

Global marketing & advertising understanding cultural paradoxes

Detaylı Bibliyografya
Yazar: Mooij, Marieke K. de 1943- (Yazar)
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Los Angeles SAGE 2019.
Edisyon:Fifth edition.
Konular:
aTarget marketing > Cross-cultural studies.
aAdvertising > Cross-cultural studies.
aConsumer behavior > Cross-cultural studies.