Global marketing & advertising understanding cultural paradoxes

Global marketing & advertising understanding cultural paradoxes

Detalhes bibliográficos
Autor principal: Mooij, Marieke K. de 1943- (Autor)
Formato: Livro
Idioma:English
Publicado em: Los Angeles SAGE 2019.
Edição:Fifth edition.
Assuntos:
aTarget marketing > Cross-cultural studies.
aAdvertising > Cross-cultural studies.
aConsumer behavior > Cross-cultural studies.