Global marketing & advertising understanding cultural paradoxes

Global marketing & advertising understanding cultural paradoxes

Bibliografski detalji
Glavni autor: Mooij, Marieke K. de 1943- (Autor)
Format: Knjiga
Jezik:English
Izdano: Los Angeles SAGE 2019.
Izdanje:Fifth edition.
Teme:
aTarget marketing > Cross-cultural studies.
aAdvertising > Cross-cultural studies.
aConsumer behavior > Cross-cultural studies.