Global marketing & advertising understanding cultural paradoxes

Global marketing & advertising understanding cultural paradoxes

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Mooij, Marieke K. de 1943- (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Los Angeles SAGE 2019.
Eagrán:Fifth edition.
Ábhair:
aTarget marketing > Cross-cultural studies.
aAdvertising > Cross-cultural studies.
aConsumer behavior > Cross-cultural studies.